Andreas Kraft

Assistant Professor of Marketing · Asness Faculty Fellow
University of Chicago, Booth School of Business

Publications

Market Effects of Inattention: Theory and Evidence from Left-Digit Bias with Raghunath S. Rao · Journal of Marketing Research, forthcoming (2026) Media: “Consumers Pay for Their Inattention,” Chicago Booth Review, September 2026 · “Odometer Inattention Costs Used Car Buyers,” Texas McCombs Big Ideas, April 2026
Signaling Quality via Demand Lockout with Raghunath Singh Rao · Quantitative Marketing & Economics, 23(1), 1–44 (2025) Media: “One Way To Draw More Customers: Lock Out Others,” Texas McCombs Big Ideas, January 2025

Working Papers

Categorical Thinking over Continuous Attributes and Firm Pricing Reject & Resubmit, Marketing Science
Loss-Leader Pricing and Complementarity: Empirical Evidence from Gas Stations with Avner Strulov-Shlain and Hung Ho
Consumer Preference Transmission in Agentic Markets with Poet Larsen
The Luxury of Rounding: Heuristics and Private Information with Xiaowen Hu

Work in Progress