Andreas Kraft

I am Assistant Professor of Marketing and Asness Faculty Fellow at the University of Chicago Booth School of Business.

My research examines how consumer- and firm-level frictions shape behavior and market outcomes. I combine economic theory, large-scale data, and experiments to study how behavioral biases, informational constraints, and organizational frictions influence consumer decision-making, firms’ strategic choices, and market equilibrium. More broadly, I am interested in how these frictions shape pricing, competition, firm profits, and consumer welfare.

I received my Ph.D. in Quantitative Marketing from the University of Texas at Austin in 2023.